Autumn Winter 2025 Campaign | Casablanca Paris

Casablanca Autumn-Winter
2025 Campaign

Casa World Share

Casablanca Autumn-Winter 2025 Campaign

Modernity and classicism, urbanity and nature, counter-cultural versus establishment. The inherent, exuberant dualities and contradictions of Japan are the inspiration for the Fall/Winter 2025 Casablanca Womens and Mens collection by Charaf Tajer. That is based in lived experience, across two decades of visiting the country again and again, carefully observing its cultures, rituals and traditions, old and new. This collection - the second Casablanca collection directly inspired by this locale - explores cultural fusions and cultural exchanges, both an examination of Japan itself, and Japan’s own outward gaze.

This collection is a loving homage to and appreciation of all facets of Japan - its youth, its culture, its identity, its life.

Merging Casablanca sports silhouettes and the brand’s signature pieces updated for the season and shot in Tokyo by Theo Liu, known for his reality-bending editorials and covers. The result is a campaign that respectfully captures the spirit and iconography of Japan.

KAIZEN

The notion of ‘Kaizen’ - a philosophy of constant improvement, of betterment - offers both a title and an approach, a process of refinement. Subcultural and industrial workwear uniforms shape styles, each twisted into the other, embellished and elevated to a new fashion context. The collection is rooted in tailoring, for women and men, its layers and relaxed silhouettes a respectful nod to traditional Japanese costume.

Merging Casablanca sports silhouettes and the brand’s signature pieces updated for the season and shot in Tokyo by Theo Liu, known for his reality-bending editorials and covers. The result is a campaign that respectfully captures the spirit and iconography of Japan.