Caviar Kaspia x Casablanca
Introducing Casa Kaspia New York, the second capsule from Casablanca and Caviar Kaspia.
Casa Kaspia New York
Casablanca and Caviar Kaspia proudly present "Casa Kaspia – New York", the second capsule of ready-to-wear, accessories and caviar that builds on the storytelling and visual identity of the first partnership. Featuring a unique, co-branded design language, the new collection reimagines the codes of each house and tells a New York-centric story.
Originally born out of a serendipitous meeting between Casablanca founder and creative director Charaf Tajer and Ramon Mac-Crohon, CEO of the Kaspia Group, Casa Kaspia New York builds on their successful collaboration, first launched in 2023.
For this second capsule, the signature Casablanca silk shirt is realised in a teal blue gradient lifted from the Caviar Kaspia colour palette and adorned with hand painted motifs that represent the eclectic magic of New York. The classic Tennis Club short sleeve shirt features the Kaspia Sturgeon icon with sport-inspired stripes and branding.
The ready-to-wear also includes aprés-sport jersey T-shirts, hoodies, relaxed sweats and two signature caps with artworks adapted from the collection: the iconic Caviar Kaspia Sturgeon and the sports-inspired icon.
The capsule is completed with a mother-of-pearl caviar spoon and a playful keyring adorned with a miniature caviar tin, spoon and co-branded pendants. The pièce de resistance of the collaboration, the Caviar Impérial Baeri tin, also features the design language of Casa Kaspia.
"Casa Kaspia is an homage to the connection between friends and family. Ramon and I have been friends for so long, it was only logical for us to collaborate. Caviar Kaspia has been a destination in Paris for me for a long time and I have always felt comfortable there: it's a caviar restaurant, but not pretentious or stuffy, which is unexpected and part of what makes it so great."
— Charaf Tajer, Founder and Creative Director, Casablanca
"New York has always felt like a natural home for Caviar Kaspia, and we couldn't have imagined a more exceptional setting than The Mark, with its elegance, warmth and unmistakable New York spirit. That same idea of bringing worlds together is at the heart of Casa Kaspia. Our collaboration with Charaf and Casablanca grew from a shared love of style, pleasure and hospitality, but above all from friendship. After Paris, it felt only natural to write the next chapter together here in Caviar Kaspia at The Mark."
— Ramon Mac-Crohon, CEO, Caviar Kaspia Group
Casa Kaspia New York comes to life in a campaign starring legendary Harlem hip hop artist Jim Jones, who represents the eclectic vibrancy of the city. In addition, to commemorate the capsule, on Thursday, 10 September, Charaf Tajer and Ramon Mac-Crohon hosted a dinner for friends of the brands at Caviar Kaspia at The Mark, with VIP transport provided by Blacklane. Guests including Becky G, Bad Gyal, Imane Anys, Rudy Pankow, Michael Rainey Jr and Jim Jones enjoyed a classic Caviar Kaspia menu, as well as a one-off Casa Kaspia Wagyu hotdog with caramelised and crispy onions, caviar, crème fraîche, aioli and chives.
Casa Kaspia New York is available now on casablancaparis.com, caviarkaspia.com, and at Casablanca's flagships in Los Angeles (469 North Canon Drive, Beverly Hills) and Paris (62 rue du Faubourg Saint-Honoré).
CREDITS
Creative Director – Charaf Tajer
Brand Art Director – Steve Grimes
Photographer – Tyler Joe
Videographer – Kevin Horvath
Stylist – Milton David Dixon III
Set Designer – Henrique Cirilo
Hair & Makeup Artist – Valissa Yoe
Production – Boom Production
Talent/Models – Jim Jones, Sylke Golding, Jerell Tanner-Brown,
Julia Meves, Joe Chan, Frank Gulemmo
