Casablanca Paris LA Flagship Opening:
A New Landmark in Beverly Hills
On 5 November 2025, Casablanca Paris marked a defining moment with the opening of its debut U.S. store in Beverly Hills. Located on the corner of Santa Monica Boulevard and North Canon Drive, the Casablanca Paris Los Angeles Flagship becomes the second store worldwide and a natural extension of its deep-rooted connection to LA.
For Founder and Creative Director, Charaf Tajer, LA has always been a city of contrasts - sunlit and intense, cinematic and raw. This duality has shaped the house's identity, making the LA store opening both a milestone and a homecoming.
Inside the Casablanca Paris Los Angeles Flagship: Luxury Retail Design Meets Greek-Inspired Architecture
The new store occupies a former early-20th-century bank, transformed into a space that balances heritage with modernity. Rather than overhauling the building’s history, the design reframes it. 10-metre high ceilings, grand arches and classical motifs showcase Greek-inspired architecture through a contemporary lens.
A bespoke sound system by Void reflects Casablanca’s relationship with music, while sculptural details, including a massive foot, reference movement and sport. A red wall sits alongside antique furnishings and clean brushed metal finishes. The space moves between openness and intimacy, offering areas for quiet browsing.
The LA store opening is intended to be more than just a destination for luxury retail design, says Brand Art Director Steve Grimes. “[...]it’s also a physical manifestation of the brand, for people to come and experience the colour, the sound, the energy, the 360 degree representation.
