This collection, Venus as a Boy, is about reimagination. We take our name for the collection from the Bjork song of the same title, which in of itself points towards a reimagination of the idea of Venus, where Venus herself was a Roman reimagination of Aphrodite.
Casablanca Sneakers
Introducing Casablanca's debut sneakers - Atlantis, The Court and New Balance
Casablanca’s debut sneakers
Introducing Casablanca's debut sneakers - Atlantis, The Court and New Balance. Designed in-house by founder and creative director Charaf Tajer, and art director Steve Grimes, and produced in Italy.
"Designed with balance in mind,
the harmony between nature and architecture"
The Atlantis
is echoed through elements that reflect notions of man-made, mathematic, fluid
and organic design codes. This is Atlantis. Casablanca’s debut sneaker.
Lifting its name from the lost city of Atlantis, the mythological connection
between water and storytelling is considered within the liquid movement of the
wave sole, which encases the shoe. While the upper, in direct contrast, adopts
the classic design language of timeless sports shoes through details such as
perforated leather and punchy suede accents.
Discover
The Court
Designed in-house by founder and creative director Charaf Tajer, and art director Steve Grimes, the design language of The Court Sneaker reflects the iconic silhouettes of the 80s & 90s. The colours featured throughout the rubber sole are a combination of the refined codes of tennis and classical architecture and create a unified palette throughout the shoe, with the focus on primary colours offset by tennis whites to create a sport focus colour story.
The upper of the shoe features integrated, flowing panel lines as a nostalgic reference to the iconic vintage performance silhouettes. Prominent Casa Sport branding throughout is evident, including the brand’s signature diamond motif on the heel, silicone wordmark on the lateral panelling and the woven tennis court motif tongue label and insole, giving rise to its name, The Court.
‘The idea was to incorporate the sophisticated tennis white uniform with a pop of contrast colour detailing, creating an everyday sneaker drawing from the sport themes and iconic design cues that already flood the DNA of the brand’
Steve Grimes
Casablanca & New balance Sneakers
The collaboration’s sneakers, including the acclaimed 327 and 237 models, feature retro-inspired silhouettes reimagined with a modern twist, offering a fresh perspective on classic designs.