The new store occupies a former early-20th-century bank, transformed into a space that balances heritage with modernity. Rather than overhauling the building’s history, the design reframes it. 10-metre high ceilings, grand arches and classical motifs showcase Greek-inspired architecture through a contemporary lens.

A bespoke sound system by Void reflects Casablanca’s relationship with music, while sculptural details, including a massive foot, reference movement and sport. A red wall sits alongside antique furnishings and clean brushed metal finishes. The space moves between openness and intimacy, offering areas for quiet browsing. 

The LA store opening is intended to be more than just a destination for luxury retail design, says Brand Art Director Steve Grimes. “[...]it’s also a physical manifestation of the brand, for people to come and experience the colour, the sound, the energy, the 360 degree representation.