For the peace

Fashion Shows

Autumn-Winter 2023

AW23
Show

“It’s easy to see the world in black and white. Good or evil. Happiness or pain.

War or peace. But in reality, we are surrounded by nuances, colours and shades.

Last year, my friend Maya told me an incredible story about some young people in Syria who risked

everything to find joy. They were doing something you and I would find ordinary: partying.

Except they were trapped by the fear of bombardment. So for them, partying was

an act of courage and resistance. Inspired, I visited Damascus — a living paradox.

In between the devastation and ruins, I found the kindness of humanity. Generosity, relationships

and renewal in the oldest capital in the world. It was a great reminder to celebrate life in all

conditions, and something we should all learn from. Let’s not think of refugees as numbers, but

as human beings. As equals without hierarchy or discrimination. Refugees carry so much from the past.

The homes they left and the loved ones they lost.

But today we have a simple choice. To accept their tragedy, or use our platform to spread an important

message. We’re not saying that fashion is the solution, but we should use our voices to raise issues

and shout loudly, and do anything we can to create a better world. 

That’s the purpose of this collection.

A piece of theatre inspired by courage. A reflection of the pain and beauty I witnessed in a war zone.

If I talk about it, then maybe you will talk about it too. And maybe you will be touched by what you see.

Then together, we can infuse change. For the peace”.

- Charaf Tajer

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Credits

Thank you to our Casablanca© team for making this show possible. 

Founder & Creative Director: Charaf Tajer @charaftajer 

Art Director: Steve Grimes @steviegrimes 

Production by: La Mode En Images @lamodeenimages 

Show styled by: Helena Tejedor @helenatejedor & Ola Ebiti @olaoluebiti 

Casting by: Midland Agency 

Make-up by: Bryant Artists @bryantartists 

Hair by: Cyndia Harvey @cyndiaharvey 

Show publicity by: KCD Paris 

Press by: Purple PR US & UK 

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