This collection, Venus as a Boy, is about reimagination. We take our name for the collection from the Bjork song of the same title, which in of itself points towards a reimagination of the idea of Venus, where Venus herself was a Roman reimagination of Aphrodite.
Sol Alegria
Spring-Summer 2020
SS20
Show
An abandoned ship gets drenched in pure blue waters as a boat crashes through silky waves
off the coast of Rio. It docks into an empty white pier with a spiral staircase, the young man casts his
anchor and starts to climb the stairs, unaware of the treasure he has encountered.
A sweet smell fills the air and a light drum can be heard faintly in the distance.
He walks through marble floors lined with luscious green leaves down a pathway to a secret
garden hidden in the green coastal hills.
He was met by dozens of dancers lined up in colourful silks ready to inspire an electric audience.
The velvet cloaks open and he can see illustrious grounds of magical colour, hear music breezing
through the air, and feels the beauty of what he used to see in his dreams of utopia.
It reminded him of Casablanca when he first met the woman he was searching for.
He walked through the crowds consuming their energy. Sun-drenched men bearing bright orange shirts,
hearts lifted by joy and musical enlightenment. Nature and architecture married under
a sweltering bowing sunset. He realised he was walking through a jungle of dreams.
He was in the heart of the human spirit.
Credits
Thank you to our Casablanca© team for making this show possible.
Founder & Creative Director: Charaf Tajer @charaftajer
Art Director: Steve Grimes @steviegrimes
Production by: La Mode En Images @lamodeenimages
Show styled by: Helena Tejedor @helenatejedor & Ola Ebiti @olaoluebiti
Casting by: Midland Agency
Make-up by: Bryant Artists @bryantartists
Hair by: Cyndia Harvey @cyndiaharvey
Show publicity by: KCD Paris
Press by: Purple PR US & UK