Sol Alegria

Fashion Shows

Spring-Summer 2020

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SS20
Show

An abandoned ship gets drenched in pure blue waters as a boat crashes through silky waves

off the coast of Rio. It docks into an empty white pier with a spiral staircase, the young man casts his

anchor and starts to climb the stairs, unaware of the treasure he has encountered.

A sweet smell fills the air and a light drum can be heard faintly in the distance.

He walks through marble floors lined with luscious green leaves down a pathway to a secret

garden hidden in the green coastal hills.

He was met by dozens of dancers lined up in colourful silks ready to inspire an electric audience.

The velvet cloaks open and he can see illustrious grounds of magical colour, hear music breezing

through the air, and feels the beauty of what he used to see in his dreams of utopia.

It reminded him of Casablanca when he first met the woman he was searching for.

He walked through the crowds consuming their energy. Sun-drenched men bearing bright orange shirts,

hearts lifted by joy and musical enlightenment. Nature and architecture married under

a sweltering bowing sunset. He realised he was walking through a jungle of dreams.

He was in the heart of the human spirit.

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Credits

Thank you to our Casablanca© team for making this show possible. 

Founder & Creative Director: Charaf Tajer @charaftajer 

Art Director: Steve Grimes @steviegrimes 

Production by: La Mode En Images @lamodeenimages 

Show styled by: Helena Tejedor @helenatejedor & Ola Ebiti @olaoluebiti 

Casting by: Midland Agency 

Make-up by: Bryant Artists @bryantartists 

Hair by: Cyndia Harvey @cyndiaharvey 

Show publicity by: KCD Paris 

Press by: Purple PR US & UK 

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