Autumn-Winter 2024

Our idea of time as a linear composition obliges us to believe that we live in uninterrupted progression –

that what we know now more than we did before, and that the promise of the future holds more keys to

understanding our nature, and our world, than the past. Whilst that maintains an ongoing spirit of discovery,

sometimes it breeds a resistance to past ideas, and what, perhaps, is of vital necessity, is to now find

an interplay between the past and the present.

In Casablanca’s new collection, we turn our eye towards ancient Greece.

This collection, Venus as a Boy, is about re-imagination. We take our name for the collection from the Bjork song

of the same title, which in of itself points towards a re-imagination of the idea of Venus, where Venus herself was a Roman

re-imagination of Aphrodite. Venus as a Boy, whilst becoming a significant metaphor for the essence of this collection, also

holds a strong relationship to Charaf Tajer, founder and creative director, a song in which the music –

a symphonically unique arrangement of classical strings of an almost Arabic

influence, combined with a drum-pattern of a distinguished nineties rhythm, and the lyrics, which deeply resonate with Tajer.

We are eager to showcase two collaborations that are introduced in this collection.

One, proudly with renowned artist Jeff Hamilton, a designer whose embroidered leather jackets are

a staple of sports and fashion pop culture iconography. For Casablanca, we’ve joined together to produce two jackets,

one employing hotfix embroidery and a fusion with crystals, and the other a re-imagination of his iconic patchwork

leather jackets, both decorated with seasonal artworks, a characteristic of the dynamism we’ve pushed to explore this collection.

Two, our collaboration with the iconic sandal brand, Ancient Greek Sandals. Renowned for its local craftsmanship and innovative

approach to design, together we have re-imagined some of their most loved silhouettes, integrating embroidered

laurels and shearing details across a number of styles.